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Principles of Marketing CLEP STudy Guide |
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Principles of Marketing CLEP Test Description
The Principles of Marketing CLEP test covers the same material that you
be taught in a one semester college level course in marketing in a 101
level. There are many different types and aspects of marketing, but what
you will be tested on with this CLEP test is how marketing exists and
impacts society and how it works within a company.
The Marketing CLEP test covers a lot of terminology and vocabulary based
on this subject area. Memorization is a helpful technique as this will
be the majority of the exam. You will also be tested on marketing mix,
demographics, ethics, market research all have a place on this test. Ethics,
international marketing, branding, pricing policies, marketing online
and non-profit marketing.
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| $35.97 |
ISBN: 9781614330257 |
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CLEP Credits: 3 |
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CLEP Difficulty: 2 |
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Number of Questions on the CLEP Test: 100 |
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ACE Recommended Passing Score: 50
CLEP Subject Areas Covered:
8-13% Role of Marketing in Society
17-24% Role of Marketing in a Firm
22-27% Target Marketing
40-50% Marketing Mix
Free Sample CLEP Questions Online
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 Included in the Principles of Marketing CLEP Study Guide |
- What is Marketing?
- Marketing System
- The Marketing Opportunities
- The Marketing Environment
- Consumer Market and an Analysis of Buyer Behavior
- Organizational, Reseller and Government Markets
- Organizing For Marketing Efforts
- Basic Objectives and Strategies
- Marketing Organization
- Types of Planning in Marketing
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- Planning and Marketing Mix
- Tangible, Extended and Generic Products
- The Product Mix Decisions
- Channels of Distribution
- Product Promotion Efforts
- Price Determination
- Marketing Effort Control
- Sample Test Questions
- Test Taking Strategies
- What Your Score Means
- Test Preparation
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